A moving digital canvas, managed for Phoenix.

SafeArbor combines local campaign strategy with authorized Adway-powered projection and measurement technology.

Mirror-mounted projector displaying an advertisement on a white Tesla

How the platform works

Projection outside.
Intelligence underneath.

Compact equipment mounted beside the mirror projects approved static or motion creative onto the vehicle door. Campaign rules can change delivery by location, time, and audience movement while SafeArbor coordinates the Phoenix-market strategy.

Mirror-mounted projection

Bright creative appears on the vehicle without permanent vinyl or campaign-change downtime.

Geo-targeted delivery

Campaign planning can prioritize selected neighborhoods, corridors, business districts, and events.

Bluetooth impression signals

Device-proximity signals support exposure measurement and reporting without presenting personal identities.

Campaign reporting

Location, activity, runtime, and impression information help guide future campaign decisions.

Clear roles. Clear accountability.

Adway provides the projection and campaign platform technology. SafeArbor provides Phoenix-market strategy, advertiser coordination, fleet relationships, and client service.

Build a Phoenix campaign →